Digital Marketing Course

digital marketing course in pune

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Digital marketing course at Human Catalyst is a classroom training program that covers all essential aspects of digital marketing like SEO, Google Adwords, Display marketing, Social media etc. This program enables  participants to work for any digital marketing agencies or digital marketing team of various businesses; work as a freelancer, start their own digital marketing businesses or be a part of the digital marketing outsourcing industry.

Human Catalyst recruitment team ensures that everyone who goes through our training program gets sufficient job interview opportunities. You get to learn all of it from Google certified instructors[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1507632359805{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column][vc_tta_accordion style=”modern” shape=”square” c_position=”right” active_section=”” css_animation=”none” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Digital Marketing Overview” tab_id=”1507626553121-38b89608-6217″ el_class=”digital_marketing”][vc_column_text]

  • What is Digital Marketing?
  • Why do organizations do digital marketing?
  • Difference between Digital Marketing vs. Traditional Marketing
  • What is Search Engine? How does Search Engine work?

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Search Engine Optimization” tab_id=”1507803501332-cfce26e2-7ceb”][vc_column_text]On-Page Optimization

  • Competition Analysis
  • Keyword Research & Keyword Optimization
  • Keyword density analysis
  • Title / description / keyword / other Meta tags
  • Content Development Check
  • Brief Competition Review
  • Tags- H1, H2, H3
  • Anchor Text
  • Image Optimization
  • Use of Robot.txt
  • Sitemap
  • Canonical Tag

Off-Page Optimization

  • Understanding links, anchors, follow no follow
  • Google Mapping/Listing
  • Alexa tools
  • Press release news
  • Forum Posting & Posting Free Classifieds
  • Link Building, Article submissions, PR submissions, Guest Blogging, Commenting, Directory submission, Social Bookmarking sites
  • Tools for Density Check, Position, Tracking

SEO Tools

  • Keyword Planner Tool
  • Word Tracker
  • Keyword Spy
  • Keyword Position Checker
  • Meta Description Creation
  • Stats Counter

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Social Media Optimization” tab_id=”1507803549544-0fc36928-1924″][vc_column_text]

  • Facebook – Business Page Creation, Content Strategy, Hash Tags, Facebook Applications, Paid Advertisements, Analytics
  • LinkedIn – Understanding LinkedIn, Company Profile Vs Individual Profile, LinkedIn Groups, LinkedIn Marketing & Analytics, LinkedIn Advertisements
  • YouTube – Importance of YouTube Marketing, Setting Up Channel Creation, Understanding Video Platform, YouTube for Business, How to Earn Money from YouTube, YouTube Advertisement, YouTube Engagement, YouTube Analytics
  • Twitter- Understanding Twitter for Business, Account & Profile Setup, Twitter Engagement, Twitter Marketing & Tools, Twitter Analysis, Twitdoc

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Email – Marketing” tab_id=”1507626553282-6361580a-989b”][vc_column_text]

  • What is Email Marketing? How Email Marketing works?
  • What to send, Whom to send& When to send?
  • How to Create Customized Mail?
  • Common Mistakes
  • Types of Email Marketing
  • Contact List Creation
  • Measuring Performance
  • Email Automation & Work Flow Automation
  • Dynamic Content Insertion

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Content Creation” tab_id=”1507803592717-bdfb695b-6706″][vc_column_text]

  • Creating Info graphics – Canva&ipiccy
  • Video Creation Tools – Windows Movie Maker

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Search Engine Marketing” tab_id=”1507803632240-bf8577f2-d9fd”][vc_column_text]

  • Google Adwords
  • Adwords setup
  • Campaign Structure
  • Keyword Bid management
  • Landing page optimization
  • Ad Formats
  • Ad Copy
  • Campaign Targeting
  • Campaign Optimization
  • Display Advertisement
  • Search Advertisement
  • Monitoring & Campaign Tracking
  • PPC / CPM Management

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Google Analytics” tab_id=”1507626553447-9b2786cf-9d6a”][vc_column_text]

  • Analytics Setup
  • Content Analysis
  • Search Funnel
  • Page Views
  • Bounce Rate
  • Referral traffic analysis

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Google Webmaster” tab_id=”1507803689573-1e87f013-0477″][vc_column_text]

  • Webmaster Setup
  • Traffic Analysis
  • Web Error – Site Error & URL Error
  • Data Highlighter
  • Rich Cards
  • Structured snippets
  • Google Index & Crawl Stats

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Why should you do Digital Marketing course with us?

  • We provide a highly training with right balance between theory and practice.
  • We have highly experienced trainers who work on projects for our clients giving them excellent practical exposure.
  • We strongly believe in small batch sizes. That ensures that every trainee gets full attention of the trainer leading to best possible learning.
  • Human Catalyst SEO and Facebook campaigns are  managed by students in the live classroom sessions giving them excellent practical experience.
  • Our students can repeat any session in any batch with prior arrangement. This helps them to stay current in their knowledge. There is no fee to attend such sessions.
  • Even after completion of training, trainees can get support of our Trainers to resolve issues they might face while working with their clients.
  • In real world, success depends not only on the knowledge of the subject matter, but also on the soft skills. We strongly encourage our students to develop soft skills needed  for success in their careers by giving them 20% discount on fees for the Soft Skills Training run by Human Catalyst Skill Academy

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